The first thing we all do when we need to find a product or service is ‘google’ it. There cannot be a family the world over who doesn’t refer to this method of sourcing info as soon as we need it. However, the supplier of that info has had to do a lot of negotiating to get their ad in the marketing sphere to enable customers to find them. Such Ad Management is essential to ensure the right target audience is specified and reached in the shortest time possible. Unlike in days of yore when a company would have to spearhead a complete advertising campaign that could take a year from the first shoots of an enterprising idea, to when it actually hit the magazines, trade publications or even . . . the tv. Things have to move so much more quickly now. Blink and you’ve missed your opportunity. Getting the right management behind your company marketing strategy is as much of the battle as finding the right product to market.

Search engine optimising use techniques and tools to ensure a company’s website feastures as highly in the rasnkings as physically possoble. It is an extremely crowded industry for obvious reasons and it take stategy planning from the seo team.

Landing page design and development is another area that calls for expert advisors to know how to build a lead converting landing page so that the enquiries automatically find your web page inspiring and attention grabbing. It is no good just having pretty visuals if there is nothing to grab them and take them that step further to actually enquire and show interest in the products.