No one goes through school thinking that they will want to take up business marketing as a full time career when they leave – it’s the sort of lifestyle career that evolves over time, having recognised a burgening talent in the latter years. To be fully au fait with the world of marketing any business, it is advisable to take a uiversity degree in a combination of courses such as those for a BA or BSc in business and marketing. Practical hands-on strategies that include market research, brand development and targeted campaigns will make up the content as forming a foundation. Graduates will be prepasred for future roles as digital marketers, brand managers and even bigger, consultants. They will be trained to analyse the competition in all situations and be taught or encouraged to observe how best practice communicatin skills will inevitably bring bigger rewards by ensuring top cass attention to clients and business needs. Career paths can be carved out as marketing executives or social media moguls – many university courses will include a year in an industry placement to cement the knowledge and practice needed.