Designing ideas to market a business requires sharp and eye catching activity. There are literally thousands of platforms out there created for exactly this purpose.  Some offer a vast library with their array and choice of templates allowing designers intuitive interfaces and visuals are created much more quickly.  The rise and rise of social media has changed the way we look at marketing businesses – owners have to be onboard with the changes in technology and be prepared to take up new ideas quckly.  Being proactive will keep them a step ahead of their competitors in this seriously dog eat dog world of quick profit design and run.  Some social media management tools offer a means for scheduling posts and the engageent with audiences and the streamlining of online prescence activities.   It is essential to view the hundreds of these platforms to select what is needed for the business in hand.  It is no good signing up for this and that and having no clear ideas as to what you want to achieve for your business.  Make an old fashioned list of what catches your eye when looking at any business function – did you select them because of the technical blurb, or was it their eye catching and friendly design that grabbed your eyeline?  Another necessary tool in the online marketing world is keyword research and definitely a means of competitor analysis.  Once you have your ideas jotted down, think how you are going to convey your mailings, newsletters.  A platform that makes this painfree and utterly simple is absoslutely essential.