The only way to get a fledgling business off the gorund is to start marketing.  In days of yore, this would involve telling anyone and everyone in the village that you now do this service or that and hope that locals continue to buy your goods or services.  Then when towns and cities got much bigger, the best way to advertise was to pay someone to wear ‘sandwich’ boards, framed placards on their backs and fronts, which advertised your goods/services.  They would walk up and down outside the local hostelry or generaly meeting areas like the butter market or similar.    Other vendors would invest in placing an advertisement in a printed magazine or periodical, or have small posters printed and placed around locally.   This brings us gradually up to date online and digital marketing.  This latter is very easily the most influential for the younger customer – they tend to use mobile phones and ipads all the time and probably watch less conventional mainstream tv than every before.  Ther is so much choice online.  Comipanies will invest their advertising and marketing budgets in the areas that catch the most views.  The UK is seen as the global  hub for marketing as there is a very flexible labour market, there are also convenient time zones and a very high concentration of world class professionals in this very busy sector.